"Xonline presents the Xclaim", these are the introductory wors on the www.xclaim.hr site of the X.P. d.o.o. (Ltd.), the Croatian company who produced the Croatian system for contextual marketing. This system enables the promotion through a simple link on the words that represent or describe their products' contextual meaning. Such words are linked on all kinds of existing (partner) web-sites.

This enables the advertisers to maximise, but also measure their return on investment into marketing. At the same time, the partner web-sites that achieve higher number of visits and hits are given an opportunity to earn some returns on the basis of their partnership, without any active involvement into search for the potential advertisers, utilising the marketing potentials of their sites.

The Xclaim represents an interesting news on the Croatian advertising market as well as a superb entrepreneurial project.